Twenty years where marketing, partners, and sales meet.

One of my first companies was Cavalcade Productions, a concert promotion business I started while I was still finishing my BBA at St. Mary's University. For four years I brought rap, Latin, salsa, and rock shows to San Antonio, negotiated with talent agencies and sponsors, and ran crews of up to fifty people an event. On the side I started helping local businesses get seen, back when most of them didn't have a website yet. I didn't know it then, but that was the start of everything I do now.

In 2005, Hurricane Katrina changed the plan. I evacuated New Orleans the day before my MBA classes started at Tulane and spent the fall semester at Boston University, where I took eighteen credit hours and won the school's PharmaSim marketing simulation contest with a record score. When Tulane reopened, I came back and took twenty seven hours across the spring and summer. I also went to work as a student consultant for New Orleans businesses the storm had torn apart, including a telecom company we helped hold on to 70 percent of its market, and I was a finalist in the Freeman School's Rebuilding New Orleans contest.

That year is where I found my calling. Watching good companies fight their way back showed me what business is really for: building things that help people recover, grow, and keep going. It's also the root of the idea I still teach and live by, that one moment can change a day, one day can change a life, and one life can change the world.

After the MBA I landed at Rackspace early, before the company scaled. I was the team lead for demand generation while Rackspace grew 27 percent year over year, and with a short staff, paid search, SEO, media buying and negotiation, analytics, and the handoff to sales and business development all ran through me. From there I built programs from a blank page: enterprise social media marketing, co marketing and MDF programs with partners like Dell, Microsoft, and F5, and a hosted SharePoint business that grew from zero to twenty million dollars in three years. At Harland Clarke I led the team behind thirteen ecommerce brands and grew online revenue 20 percent in a market that was shrinking, on a smaller budget.

Then came the data and platform years. At IBM I led worldwide product marketing for customer analytics and launched Universal Behavior Exchange, along with the business partner program that took it to market. At Acxiom I built partner marketing for the Partner Sales division and drove go to market with Google, Facebook, American Express, Visa, and Mastercard. At Adobe I spent five years in the Strategic Value Group, where I was part of the team that built Adobe's first value model, carrying a fifteen million dollar quota and selling alongside the systems integrators and consulting firms that make enterprise deals happen.

Alongside those roles, I founded Left Brain + Right Brain in 2017 as my consulting practice. Since leaving Adobe in 2023, it's where I take on fractional CMO, go to market, and market entry work for technology and services companies across North, Central, and South America. That same year I completed my Doctor of Business Administration at the University of the Incarnate Word, with research on how digital transformation can close the financial inclusion gap.

I teach because the classroom keeps me sharp, and I serve on boards because I believe in this city. Both make me better at the work.